Tag Archives: SEO copywriting

PR Packages Option # 1 – Online PR & Article Marketing

This first option in the Buzzwords’ PR Packages armoury opens up impressive SEO opportunities by combining Online PR and Article Marketing. Both have powerful link building potential as well as the ability to generate online publicity that stays around the web for many months.

 
There are of course additional bonuses such as providing valuable content for your website, and opportunities to establish yourself as an authority in your particular field.  Building credibility with your website visitors is as important as impressing the search engines.

Combining the two is an unstoppable option where Buzzwords will commit to working closely with clients for the long haul.  SEO is no quick fix, but solid results based on the proven principles of SEO link building will pay big long term dividends.

(See Buzzwords’ main website for details: buzzwords.ltd.uk/pr_packages.htm)

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SEO copywriting meets PR?

As a PR practitioner who also practises the black art of SEO copywriting, I’ve been surprised at how easy it is to infiltrate the online ranks (and ranking!) of larger PR companies.

It begs the question as to whether certain PR companies are serious about having an online presence.  I read a lot about how concerned PRs are about social media, but what about SEO and SEM – not to mention the wider implications for integrated marketing?

I suppose I should be happy that so many PR companies are hiding their light under a bushel – and that’s not to deprecate the quality of Buzzwords’ PR services, nor the complementary value of SEO copywriting expertise.

In these straitened times, I do wonder whether there are still PR companies out there who merely pay lip service to ‘being digital’ by having a website and some occasional Pay-Per-Click advertising? 

Of course, I’m generalising.  It’s clear that some PR companies have grasped the nettle – and run with it. To those who haven’t – and you probably won’t be reading blogs if that’s the case! – you’re missing a trick that could prove fatal.

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Buzzwords new Content Managed website is good news for more news more often!

Today, I’m celebrating Buzzwords’ new Content Managed (CMS) website!  (see: buzzwords.ltd.uk)  No longer are CMS sites poor performers on the search engine optimization front either.  I’m guessing that because they can be updated as frequently as you like, the search engines look on them much as they would a blog i.e. favourably.

As a copywriter, journalist and PR person, it’s good to have the freedom to write new pages and add them to your website instantly.  No more waiting around for web coding man to do the business.  And no more bills into the bargain.  A CMS website means I can publish news releases, articles and new pages on the site at any time.  This is orgasmic!

Online PR Manchester – There’s a new standalone page on Buzzwords’ website

At last!  A new page covering business-to-business Online PR can now be seen on Buzzwords’ website. (See the ‘About’ page on this blog for a direct link to the site.)  Tagged, rather catchily (!), ‘Online PR Manchester’, the new page is one of several new Public Relations pages which are being prepared.  

Online PR of course goes hand-in-glove with search engine optimization – and SEO copywriting in particular.  Apart from the immediacy of Online PR, its other main benefit is the number of inbound links it can generate for a site in a matter of days.  And even if you don’t have anything that’s earth-shattering on the ‘news’ front, Online PR portals will use most things that are informative and well-written – AND Online PR news releases hang around the web for ever!     

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