By Nicholas Beeson, Marketing Associate at Buzzwords Manchester
E-mail has become a part of our everyday communication. It is now one of the most powerful elements of digital marketing, enabling marketers to communicate quickly, efficiently and at low cost. When used correctly and ethically, it is one of the most effective forms of online marketing.
E-mail marketing is like traditional direct mail. It goes without saying that accurate targeting is vital. Digital marketers use CRM to build a database of customers, to build and maintain relationships with consumers through regular e-mails, where they’re offering discounts, vouchers and so on.
CRM is an acronym for “Customer Relationship Management”. It’s a marketing-led approach to building and sustaining long-term business with customers. CRM enables marketers to build a relationship with customers and understand their needs. Customers can be segmented according to their tastes, resulting in e-mail marketing campaigns that are targeted towards customers most likely to respond.
E-mail marketing can also enhance brand loyalty. Regular e-mails that give consumers access to what they want, when and where they want it will clearly keep them interested in the brand.
E-mail communication gives the consumer a sense of being valued which will further enhance brand loyalty. Furthermore, ongoing communication reassures the customer they are using the right brand and helps to develop a relationship between them and the brand. Most importantly, E-mail marketing is low-cost, effective and very efficient.
Posted in B2B PR, blogging, blogs, business-to-business PR, Cheshire PR, digital marketing, e-mail marketing, integrated marketing, local PR, Manchester PR, marketing services, online PR, online PR Cheshire, online PR Manchester, PR, PR 2.0, PR Cheshire, PR Knutsford, PR Manchester, PR services, public relations, public relations Cheshire, public relations Knutsford, public relations Manchester
Tagged B2B PR, B2B public relations, blogs and PR, business-to-business PR, digital marketing, e-mail marketing, integrated marketing, Knutsford, local PR, online PR, online PR Cheshire, online PR Manchester, online public relations, PR, PR 2.0, PR Cheshire, PR Knutsford, PR Manchester, PR services, public relations, public relations Cheshire, public relations Knutsford, public relations Manchester
Today, I’m celebrating Buzzwords’ new Content Managed (CMS) website! (see: buzzwords.ltd.uk) No longer are CMS sites poor performers on the search engine optimization front either. I’m guessing that because they can be updated as frequently as you like, the search engines look on them much as they would a blog i.e. favourably.
As a copywriter, journalist and PR person, it’s good to have the freedom to write new pages and add them to your website instantly. No more waiting around for web coding man to do the business. And no more bills into the bargain. A CMS website means I can publish news releases, articles and new pages on the site at any time. This is orgasmic!
Posted in article marketing, B2B PR, business-to-business PR, Knutsford, media relations, online PR, online PR Cheshire, online PR Manchester, PR, PR Cheshire, PR Knutsford, PR Manchester, PR services, public relations, public relations Cheshire, public relations Manchester
Tagged article marketing, B2B PR, B2B public relations, blogs and PR, business-to-business PR, Buzzwords, Buzzwords Limited, Knutsford, local PR, Manchester, online PR, online PR Cheshire, online PR Manchester, online public relations, PR Cheshire, PR Manchester, public relations, search engine optimization, SEO, SEO copywriting, SEO for PR
I’m approached fairly regularly by businesses in Knutsford and elsewhere in Cheshire and Manchester (Buzzwords is based in Knutsford!) who want to use PR to raise their profile. In many cases, what they mean is ‘marketing services’ – and not PR, which has become an umbrella term for things like advertising, direct mail and so on.
That’s fine, of course. Most PR practitioners handle a wide range of services other than pure public relations – or they ‘know a man who can’. Exploiting local PR opportunities is one of the most cost-effective forms of publicity there is, so it makes sense to be constantly on the lookout for a juicy PR story.
Companies with lots of employees have a ready-made source of human-interest stories which will very likely interest the local media. Businesses with unusual new products, or directors who’ve been winning business or doing other unspeakable things in the far flung corners of the globe… all this makes for good copy.
No business is without a PR story. It may sometimes call for a bit more ‘drilling down’ into what’s going on with the company, its people, products and services. Stories with a ‘local politics’ bias could ring a few bells – wrangling with the local council, for example, or inviting the local MP to do the honours at a special product launch or company anniversary.
Sometimes, of course, stories can be ‘created’ around things like sponsorship deals or charity events. Local PR has many dimensions. Whether you’re based in Knutsford, Cheshire or Manchester, it’s simply a question of sitting down and thinking through what opportunities are under your nose.
Posted in Knutsford, local PR, media relations, PR, PR Cheshire, PR Knutsford, PR Manchester, PR services, public relations, public relations Cheshire, public relations Manchester, Uncategorized
Tagged Cheshire, Knutsford, local PR, Manchester, PR, PR Cheshire, PR Knutsford, PR Manchester, public relations