Tag Archives: Buzzwords

If Article PR rings your bells…

There’s a new resource on Buzzwords’ main website featuring a selection of articles written by yours truly (Mike Beeson). If you’re merely curious – or you’re a webmaster, blogger or maybe a publisher of e-zines or online newsletters and you’re looking for quality content to publish for free – visit buzzwords.ltd.uk/free_reprint_articles.htm (just add the ‘www’ and stir!).

Subjects covered include: case study copywriting, PR packages, SEO copywriting and, of course, article marketing. To use Buzzwords’ free reprint articles, simply publish without changing the wording – and don’t forget to include Buzzwords’ URL which is included in the article resource box at the foot of the article!

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A Merry PR Christmas!

It’s been a strange year by any standards.  Everything came to a head in October when we all thought the world was coming to an end! 

It didn’t of course, but PR activity will need to change over the coming months as clients grapple with a new economic landscape.  ‘Free lunches’ have long been out of the window.  What the equivalent is, further down the scale of professional privation, is a question that’s had me scratching my head – but probably goes along the lines of abandoning all that stuff about strategic thinking, reputation management and everything else that distances PR from the (highly successful) Max Clifford school of publicity. 

For 2009, we are where we are: in deep quagmires of a claggy consistency that won’t be helped by pompous pseudo-professionalism.  This is the year(s?) when results are all that matter.  With client budgets trimmed, it’s time for a tactical awakening.

Buzzwords’ response to all this is pretty much as it always has been ie. provide clients with a range of services from which they can pick and choose.  That’s simply because the smaller, B2B clients prefer the more cautious ad hoc approach.  I’m certainly not decrying the turnkey PR services offered by larger agencies.  There’s a lot to be said for the integrated marketing approach – if you can afford it.

This year, increasing numbers of (even the bigger) companies will be looking at ‘bigger bangs for their buck’.  To this end, Buzzwords will continue to offer traditional media relations programmes and online PR services together with specific offerings like article marketing, case study writing, newsletters (of course) – and even the odd annual report thrown in for good measure!

It’s all about flexibility and cost-effectiveness.  In times of dearth, agencies and consultants have to respond with services which will help our clients’ clients respond positively which in turn will help to pay our own rents. 

Here’s wishing you a Merry Christmas –  and, most of all, a prosperous New Year!

Buzzwords new Content Managed website is good news for more news more often!

Today, I’m celebrating Buzzwords’ new Content Managed (CMS) website!  (see: buzzwords.ltd.uk)  No longer are CMS sites poor performers on the search engine optimization front either.  I’m guessing that because they can be updated as frequently as you like, the search engines look on them much as they would a blog i.e. favourably.

As a copywriter, journalist and PR person, it’s good to have the freedom to write new pages and add them to your website instantly.  No more waiting around for web coding man to do the business.  And no more bills into the bargain.  A CMS website means I can publish news releases, articles and new pages on the site at any time.  This is orgasmic!

Buzzwords PR Manchester now on Facebook

Check out Buzzwords Limited on Facebook! 

 

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