Tag Archives: article PR

Article PR – Watch out for plagiarism

One of my ‘ezinearticles’ was recently plagiarised by someone on another article submission site. I reported this to ezinearticles but – FYI – they told me to contact the offending site in question who banned the ‘author’ and removed the plagiarised version within 48 hours.

If you want to check if your articles are being rewritten by other unscrupulous people, just type the headline into Google (or distinctive words that appear in your article). For me, this was an accidental discovery when I was checking out how many other publishers had taken up my article. (Click the link to discover other ways to detect plagiarism online.)

To add insult to injury, the plagiarised article I’m describing was hardly readable. Maybe it had been the subject of ‘article spinning’ software? I guess people do this kind of thing for extra links. In this case, it certainly couldn’t have been to enhance the writer’s reputation as an ‘expert’!

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If Article PR rings your bells…

There’s a new resource on Buzzwords’ main website featuring a selection of articles written by yours truly (Mike Beeson). If you’re merely curious – or you’re a webmaster, blogger or maybe a publisher of e-zines or online newsletters and you’re looking for quality content to publish for free – visit buzzwords.ltd.uk/free_reprint_articles.htm (just add the ‘www’ and stir!).

Subjects covered include: case study copywriting, PR packages, SEO copywriting and, of course, article marketing. To use Buzzwords’ free reprint articles, simply publish without changing the wording – and don’t forget to include Buzzwords’ URL which is included in the article resource box at the foot of the article!

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The Dukes and Earls of Article Marketing

It’s been a while since I indulged in article marketing.  What prompted my return was the realisation that maybe ‘content’ alone isn’t king any more.

‘Links’ are probably somewhere up there with earls or dukes – not quite kings, but you get the picture.  Article marketing is a good way to generate links, as I’ve discovered at first hand.

An article I wrote last week is now on Page 2 of Google.  (I won’t include the keyword because this post could be around a lot longer than my SERPs ranking!  And anyway, it’s all about the LINK!)

This was a straightforward article of 500+ words sent to ezinearticles, the online article directory.  I used to send articles to haf-a-dozen online publishers but the whole process was so time consuming – it’s enough to dampen anyone’s ardour!  Add to that Google’s ‘duplicate content filter’ and you’d be back to one link per article within a couple of months anyway!

That’s not to say multiple article submissions are a bad idea.  The bonus comes when the editors of a clutch of online newsletters etc re-publish your article.  This creates on online ripple and, if you’re lucky, a much sought-after viral effect!

Articles also provide good content for your own website.  I used to be concerned that Google would slap a penalty on the SEO rankings of my site when it detected the same article at other online locations.  Now I’m convinced it doesn’t make any difference.

Some online marketing people say you should ‘leverage’ the penetration power of each article by changing the headline and manipulating the running order of the content.  I can’t imagine there’s any water-tight research methodology that would produce any conclusive results on this.

For several reasons, I don’t think ‘article spinning’ as it’s called, is a good idea.  Firstly, any decent copywriter should be able to rewrite an article fairly easily using the same raw material.  Merely swapping around lines and paragraphs sounds like spamming to me and would likely be treated as such by the search engines.

Software is available that will supposedly do this for you.  Most professional copywriters will spot that there’s a major flaw with this.  Articles have a natural running order which reflects the author’s logical thought processes.  Swapping lines around will surely destroy this flow with potentially disastrous results. 

The real appeal of article marketing lies in its ability to inform.  Online articles aren’t greatly different from printed articles in this respect.  Where they do deliver a huge bonus over and above their printed counterparts is in generating links back to the author’s website. 

From an SEO viewpoint, this is invaluable.  Not only do readers enjoy unique content.  Other webmasters can use the article in their own online newsletters, ezines or blogs, thus multiplying the links created.

No cash has changed hands, but the trade-offs for all concerned ensure that everyone’s a winner.  Now THAT is the power of article marketing.

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Buzzwords launches ‘PR Packages’

May 2oo9 saw the launch of Buzzwords’ 5-star ‘PR Packages’ – bespoke  options based on a range of copywriting-led PR services. 

These include Article Marketing, Online PR, Case Study Copywriting, Newsletter Copywriting and Annual Report Copywriting.

By combining two or three of these elements, a surprising level of synergy can be achieved.  Newsletters, for example, use the same information for ‘raw material’ as case studies and, ultimately, annual reports.

For ‘great communications’, companies can combine Newsletter Copywriting with Online PR.  And to build a company’s reputation and higher levels of new business, Online PR and Case Study Copywriting are a perfect pair!

Full details of these PR Packages can be seen on Buzzwords’ website at www.buzzwords.ltd.uk/pr_packages.htm

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New content on Buzzwords’ PR & Media Relations web page

This new page sets out Buzzwords’ PR stall!  Clients in Manchester, Cheshire and beyond can expect a broad range of PR services based on many years’ experience of B2B public relations.  In addition, there are résumés of Buzzwords’ various PR services including:

  • ONLINE PR
  • ARTICLE MARKETING
  • CASE STUDY WRITING
  • NEWSLETTER WRITING
  • ANNUAL REPORT WRITING

Very soon, each of these services will link to its own web page.

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Article Marketing, Article PR or Article Submission?

Using articles to promote a company, its products, services or people is a time-honoured technique that easily pre-dates the Internet era.  What’s new about the online version of Article Marketing is the power it has to generate inbound links from the various online directories, e-zines, blogs and other websites that choose to reprint the article.

It hardly matters what term is used – Article PR, Article Marketing or Article Submission – it would seem that ‘Article Marketing’ has the most meaning and now appears to be the phrase of choice among the online community. The web is about information.  Websites are about content.  Matching the search engine optimisation (SEO) aspirations of webmasters with the search term hunger of surfers is what makes the world-wide-web go round.  Marketing is about satisfying a need.  So in glorious capitalistic technicolor, manipulating the online browsing market using Article Marketing is seen as a natural commercial progression. 

Google has decreed that websites with the most high quality inbound links will win the rankings race – and there’s no doubt that Article Marketing is a superb way of delivering this.  It’s not merely the sites to which each article is submitted that are worth a link.  It’s the reprints on other sites that can also create a kind of viral firestorm.

The best way articles can achieve this is with an eye-catching headline and brilliant content.  It helps too if the article is optimised along the lines of the sender’s link/landing page.  Of course, Article Marketing is hard work.  The quality of both writing and content can suffer when the sole purpose is to generate as many links as possible. 

Article Submission software has added to this.  The automated submission of articles of dubious quality to dozens, if not hundreds, of online article directories is a questionable practice which Google and other search engines try to overcome with the use of methods such as Latent Semantic Indexing (to identify meaningful content) and duplicate content penalties.   

Rewarding high quality articles makes plenty of sense when the search engines’ aim is to optimise the search experience.  Clogging the Internet with identical articles does nothing for anyone except the article sender whose website is given artificial ‘importance’ with strings of hollow links.

There’s a circular logic, nay justice, to all this which gives ‘white hat’ Article Marketing a moral symmetry that echoes the simplicity of intent behind articles published in ye olde print media.

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PR 2.0 and social media meet Buzzwords at Squidoo!

Buzzwords has taken another step into the PR 2.0/social media world with Squidoo! Check out these ‘lenses’:

http://www.squidoo.com/buzzwordsonlinepr
http://www.squidoo.com/buzzwordsarticlepr
http://www.squidoo.com/buzzwordsprmanchester

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