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PR Packages Option # 2 – Case Study Copywriting & Annual Report Copywriting

This second option of Buzzwords’ 5-star PR packages is dubbed ‘The Credibility Builder’.  That’s because the valuable raw material of corporate information used in case study copywriting can be applied in a highly effective way to annual report copywriting.

The content can also of course be edited to create extra website content, mailshots and sales aids – so it makes marketing and financial sense to use it for annual report copywriting too!  This is especially true when specific case studies are used to illustrate a particular success that was part of an organisation’s mainstream activities in that particular year.   

Depending on the nature of the case studies, their use in annual reports can either be as major full-page items that add personal or commercial credibility.  Or they can be used as a series of cameos, or shortened versions, to highlight widely applied or accepted skills or achievements.  Whichever approach is used, the testimonial value of third party endorsement is priceless.

What is also important is recognising the value of this goldmine of information under your nose which should neither be overlooked nor wasted.  That’s why you should adopt a case study ‘strategy’ to identify both the information  and its potential as an inexpensive and often ignored marketing tool.

(See Buzzwords’ main website for details: buzzwords.ltd.uk/pr_packages.htm)

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PR Packages Option # 1 – Online PR & Article Marketing

This first option in the Buzzwords’ PR Packages armoury opens up impressive SEO opportunities by combining Online PR and Article Marketing. Both have powerful link building potential as well as the ability to generate online publicity that stays around the web for many months.

 
There are of course additional bonuses such as providing valuable content for your website, and opportunities to establish yourself as an authority in your particular field.  Building credibility with your website visitors is as important as impressing the search engines.

Combining the two is an unstoppable option where Buzzwords will commit to working closely with clients for the long haul.  SEO is no quick fix, but solid results based on the proven principles of SEO link building will pay big long term dividends.

(See Buzzwords’ main website for details: buzzwords.ltd.uk/pr_packages.htm)

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Buzzwords launches ‘PR Packages’

May 2oo9 saw the launch of Buzzwords’ 5-star ‘PR Packages’ – bespoke  options based on a range of copywriting-led PR services. 

These include Article Marketing, Online PR, Case Study Copywriting, Newsletter Copywriting and Annual Report Copywriting.

By combining two or three of these elements, a surprising level of synergy can be achieved.  Newsletters, for example, use the same information for ‘raw material’ as case studies and, ultimately, annual reports.

For ‘great communications’, companies can combine Newsletter Copywriting with Online PR.  And to build a company’s reputation and higher levels of new business, Online PR and Case Study Copywriting are a perfect pair!

Full details of these PR Packages can be seen on Buzzwords’ website at www.buzzwords.ltd.uk/pr_packages.htm

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PR in Knutsford, Cheshire and Manchester

I’m approached fairly regularly by businesses in Knutsford and elsewhere in Cheshire and Manchester (Buzzwords is based in Knutsford!) who want to use PR to raise their profile.  In many cases, what they mean is ‘marketing services’ – and not PR, which has become an umbrella term for things like advertising,  direct mail and so on. 

That’s fine, of course.  Most PR practitioners handle a wide range of services other than pure public relations – or they ‘know a man who can’.  Exploiting local PR opportunities is one of the most cost-effective forms of publicity there is, so it makes sense to be constantly on the lookout for a juicy PR story. 

Companies with lots of employees have a ready-made source of human-interest stories which will very likely interest the local media.  Businesses with unusual new products, or directors who’ve been winning business or doing other unspeakable things in the far flung corners of the globe… all this makes for good copy. 

No business is without a PR story.  It may sometimes call for a bit more ‘drilling down’ into what’s going on with the company, its people, products and services.  Stories with a ‘local politics’ bias could ring a few bells – wrangling with the local council, for example, or inviting the local MP to do the honours at a special product launch or company anniversary.

Sometimes, of course, stories can be ‘created’ around things like sponsorship deals or charity events.  Local PR has many dimensions.  Whether you’re based in Knutsford, Cheshire or Manchester, it’s simply a question of sitting down and thinking through what opportunities are under your nose.

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