Category Archives: SEO

Blogging: 4 Simple Steps Towards A Successful Blog…

By Nicholas Beeson – Marketing Associate, Buzzwords Manchester

In the age of social media, blogs should form the backbone of your social media marketing campaigns. The content is also valuable in its own right.

Blogs drive traffic to your website and create valuable links. Despite this, many of us forget what makes a blog successful. As a reminder, here are four SIMPLE – yet effective – tips on how to maintain a successful blog:

  • Develop a strong blogging ‘voice’

The overall style of your blog should reflect your business or brand. It should be designed to meet your overall marketing objectives. Your blog should be written in a tone that is open and credible, conversational and jargon-free. Use the blog as an extension of your website.

  • Blog frequently

For your blog to be successful, you need to add new content often. You should post at regular times to make it easier for your subscribers to follow. As a minimum, you should aim to post three new blog entries a week.

  • Avoid rambling on

Many bloggers don’t realise that the most successful blogs are very narrowly focused on specific issues and are made up of short entries. The title of your blog is also important as it helps optimise each blog post across the web. Blogs are meant to be read quickly. This should be reflected in your writing style.

  • Optimise for ‘The Links Effect’

Make sure you include relevant keywords – and add tags to match! This will help generate back-links to your website and thus help with SEO and search engine rankings. This in turn will generate traffic to provide the sales leads or other enquiries which will ultimately justify your website’s existence.

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How to Optimize your Facebook Page in 3 Simple Steps

Buzzwords' Facebook page

By Nicholas Beeson, Marketing Associate at Buzzwords Manchester

To get the most out of a Facebook page, you need to gain members. In order to do this, some basic SEO skills can be applied. Optimizing your Facebook page will enable it to be found on both Facebook and the World Wide Web!

Believe it or not, Facebook pages are indexed by search engines and can even be viewed by those without a Facebook account. Facebook pages also have the potential to rank highly!

Ranking well on Facebook’s internal search is even more important, as those searching for your brand or business on Facebook know what they want and will be able to find it with ease!

3 simple steps
To begin optimizing your page so it ranks well on both organic and internal searches, follow these 3 simple steps:

1. What are you about?

The “About” box is one of the most undervalued elements of a Facebook page. The “About” box provides you with a platform to add keywords that can tell customers and search engines what your page is about! The box also allows you to add clickable links that can direct customers back to your company’s website or any other related sites.

2. The category you place yourself in is vital

When deciding on the category in which to place your page, be careful. The category affects what you can add to your info, and how much you can add! When completing the info section, use lots of key words and add links to all of your related sites including your company website, blog, LinkedIn and Twitter.

3. Choose an appropriate URL and page name

When choosing the page name, make sure it is related to your organisation and easily visible to those searching for you. Once you have gained 25 ‘likes’, create a unique URL that is memorable and related to your brand!

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If Article PR rings your bells…

There’s a new resource on Buzzwords’ main website featuring a selection of articles written by yours truly (Mike Beeson). If you’re merely curious – or you’re a webmaster, blogger or maybe a publisher of e-zines or online newsletters and you’re looking for quality content to publish for free – visit buzzwords.ltd.uk/free_reprint_articles.htm (just add the ‘www’ and stir!).

Subjects covered include: case study copywriting, PR packages, SEO copywriting and, of course, article marketing. To use Buzzwords’ free reprint articles, simply publish without changing the wording – and don’t forget to include Buzzwords’ URL which is included in the article resource box at the foot of the article!

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The Dukes and Earls of Article Marketing

It’s been a while since I indulged in article marketing.  What prompted my return was the realisation that maybe ‘content’ alone isn’t king any more.

‘Links’ are probably somewhere up there with earls or dukes – not quite kings, but you get the picture.  Article marketing is a good way to generate links, as I’ve discovered at first hand.

An article I wrote last week is now on Page 2 of Google.  (I won’t include the keyword because this post could be around a lot longer than my SERPs ranking!  And anyway, it’s all about the LINK!)

This was a straightforward article of 500+ words sent to ezinearticles, the online article directory.  I used to send articles to haf-a-dozen online publishers but the whole process was so time consuming – it’s enough to dampen anyone’s ardour!  Add to that Google’s ‘duplicate content filter’ and you’d be back to one link per article within a couple of months anyway!

That’s not to say multiple article submissions are a bad idea.  The bonus comes when the editors of a clutch of online newsletters etc re-publish your article.  This creates on online ripple and, if you’re lucky, a much sought-after viral effect!

Articles also provide good content for your own website.  I used to be concerned that Google would slap a penalty on the SEO rankings of my site when it detected the same article at other online locations.  Now I’m convinced it doesn’t make any difference.

Some online marketing people say you should ‘leverage’ the penetration power of each article by changing the headline and manipulating the running order of the content.  I can’t imagine there’s any water-tight research methodology that would produce any conclusive results on this.

For several reasons, I don’t think ‘article spinning’ as it’s called, is a good idea.  Firstly, any decent copywriter should be able to rewrite an article fairly easily using the same raw material.  Merely swapping around lines and paragraphs sounds like spamming to me and would likely be treated as such by the search engines.

Software is available that will supposedly do this for you.  Most professional copywriters will spot that there’s a major flaw with this.  Articles have a natural running order which reflects the author’s logical thought processes.  Swapping lines around will surely destroy this flow with potentially disastrous results. 

The real appeal of article marketing lies in its ability to inform.  Online articles aren’t greatly different from printed articles in this respect.  Where they do deliver a huge bonus over and above their printed counterparts is in generating links back to the author’s website. 

From an SEO viewpoint, this is invaluable.  Not only do readers enjoy unique content.  Other webmasters can use the article in their own online newsletters, ezines or blogs, thus multiplying the links created.

No cash has changed hands, but the trade-offs for all concerned ensure that everyone’s a winner.  Now THAT is the power of article marketing.

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