PR Packages # 5 – Newsletter, Case Study & Annual Report Copywriting

This composite PR Package has the potential to deliver impressive returns by treating what is essentially the same content in different ways.

Newsletter copywriting often reflects the most obvious news stories in an organisation.  By developing the key parts of this raw material, case studies can be created which, in themselves, offer great versatility for marketing applications ranging from additional website content to mailshots to – annual reports.

Annual report copywriting is all about creating a serious document which should nevertheless reflect what drives any organisation, namely, its people.  Case studies can highlight not only the practical, technical or financial achievements of a company.  They should also include the people whose enthusiasm, commitment and know-how make company success possible in the first place.

The ‘trickle-down effect’ of news management via imaginative copywriting and PR is realised to the full by combining three major marketing disciplines into one PR Package. 

(See Buzzwords’ main website for details: buzzwords.ltd.uk/pr_packages.htm)

PR Packages Option # 3 – Newsletter Copywriting & Online PR

The combination of sending out regular newsletters – online or printed – to customers, staff and suppliers, and making sure that even minor news events are hitting the online PR portals and newswires is a powerful formula for achieving ongoing communication with the groups and individuals who matter.

Newsletter copywriting can help to keep those stories flowing and your company’s activities in the public eye.  For online versions, buy in your database if you have to, but don’t forget to harvest e-mail addresses from your website at every opportunity!

Online PR can complement the flow of information with its immediacy and spontaneity as well as its longevity on the web.  And that’s before you take into account the SEO link building potential of Online PR.

As with other options in Buzzwords’ range of PR packages, there is often an overlap of information which can be exploited for seriously effective marketing results.   Online PR and newsletter copywriting are ideal partners to generate the ongoing communication that is essential for progressive organisations of all types and sizes.

(See Buzzwords’ main website for details: buzzwords.ltd.uk/pr_packages.htm)