As a PR practitioner who also practises the black art of SEO copywriting, I’ve been surprised at how easy it is to infiltrate the online ranks (and ranking!) of larger PR companies.
It begs the question as to whether certain PR companies are serious about having an online presence. I read a lot about how concerned PRs are about social media, but what about SEO and SEM – not to mention the wider implications for integrated marketing?
I suppose I should be happy that so many PR companies are hiding their light under a bushel – and that’s not to deprecate the quality of Buzzwords’ PR services, nor the complementary value of SEO copywriting expertise.
In these straitened times, I do wonder whether there are still PR companies out there who merely pay lip service to ‘being digital’ by having a website and some occasional Pay-Per-Click advertising?
Of course, I’m generalising. It’s clear that some PR companies have grasped the nettle – and run with it. To those who haven’t – and you probably won’t be reading blogs if that’s the case! – you’re missing a trick that could prove fatal.