Category Archives: Knutsford

SEO copywriting meets PR?

As a PR practitioner who also practises the black art of SEO copywriting, I’ve been surprised at how easy it is to infiltrate the online ranks (and ranking!) of larger PR companies.

It begs the question as to whether certain PR companies are serious about having an online presence.  I read a lot about how concerned PRs are about social media, but what about SEO and SEM – not to mention the wider implications for integrated marketing?

I suppose I should be happy that so many PR companies are hiding their light under a bushel – and that’s not to deprecate the quality of Buzzwords’ PR services, nor the complementary value of SEO copywriting expertise.

In these straitened times, I do wonder whether there are still PR companies out there who merely pay lip service to ‘being digital’ by having a website and some occasional Pay-Per-Click advertising? 

Of course, I’m generalising.  It’s clear that some PR companies have grasped the nettle – and run with it. To those who haven’t – and you probably won’t be reading blogs if that’s the case! – you’re missing a trick that could prove fatal.

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A Merry PR Christmas!

It’s been a strange year by any standards.  Everything came to a head in October when we all thought the world was coming to an end! 

It didn’t of course, but PR activity will need to change over the coming months as clients grapple with a new economic landscape.  ‘Free lunches’ have long been out of the window.  What the equivalent is, further down the scale of professional privation, is a question that’s had me scratching my head – but probably goes along the lines of abandoning all that stuff about strategic thinking, reputation management and everything else that distances PR from the (highly successful) Max Clifford school of publicity. 

For 2009, we are where we are: in deep quagmires of a claggy consistency that won’t be helped by pompous pseudo-professionalism.  This is the year(s?) when results are all that matter.  With client budgets trimmed, it’s time for a tactical awakening.

Buzzwords’ response to all this is pretty much as it always has been ie. provide clients with a range of services from which they can pick and choose.  That’s simply because the smaller, B2B clients prefer the more cautious ad hoc approach.  I’m certainly not decrying the turnkey PR services offered by larger agencies.  There’s a lot to be said for the integrated marketing approach – if you can afford it.

This year, increasing numbers of (even the bigger) companies will be looking at ‘bigger bangs for their buck’.  To this end, Buzzwords will continue to offer traditional media relations programmes and online PR services together with specific offerings like article marketing, case study writing, newsletters (of course) – and even the odd annual report thrown in for good measure!

It’s all about flexibility and cost-effectiveness.  In times of dearth, agencies and consultants have to respond with services which will help our clients’ clients respond positively which in turn will help to pay our own rents. 

Here’s wishing you a Merry Christmas –  and, most of all, a prosperous New Year!

Buzzwords new Content Managed website is good news for more news more often!

Today, I’m celebrating Buzzwords’ new Content Managed (CMS) website!  (see: buzzwords.ltd.uk)  No longer are CMS sites poor performers on the search engine optimization front either.  I’m guessing that because they can be updated as frequently as you like, the search engines look on them much as they would a blog i.e. favourably.

As a copywriter, journalist and PR person, it’s good to have the freedom to write new pages and add them to your website instantly.  No more waiting around for web coding man to do the business.  And no more bills into the bargain.  A CMS website means I can publish news releases, articles and new pages on the site at any time.  This is orgasmic!

Buzzwords PR Manchester now on Facebook

Check out Buzzwords Limited on Facebook! 

 

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PR in Knutsford, Cheshire and Manchester

I’m approached fairly regularly by businesses in Knutsford and elsewhere in Cheshire and Manchester (Buzzwords is based in Knutsford!) who want to use PR to raise their profile.  In many cases, what they mean is ‘marketing services’ – and not PR, which has become an umbrella term for things like advertising,  direct mail and so on. 

That’s fine, of course.  Most PR practitioners handle a wide range of services other than pure public relations – or they ‘know a man who can’.  Exploiting local PR opportunities is one of the most cost-effective forms of publicity there is, so it makes sense to be constantly on the lookout for a juicy PR story. 

Companies with lots of employees have a ready-made source of human-interest stories which will very likely interest the local media.  Businesses with unusual new products, or directors who’ve been winning business or doing other unspeakable things in the far flung corners of the globe… all this makes for good copy. 

No business is without a PR story.  It may sometimes call for a bit more ‘drilling down’ into what’s going on with the company, its people, products and services.  Stories with a ‘local politics’ bias could ring a few bells – wrangling with the local council, for example, or inviting the local MP to do the honours at a special product launch or company anniversary.

Sometimes, of course, stories can be ‘created’ around things like sponsorship deals or charity events.  Local PR has many dimensions.  Whether you’re based in Knutsford, Cheshire or Manchester, it’s simply a question of sitting down and thinking through what opportunities are under your nose.

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