Category Archives: integrated marketing

Buzzwords PR info now on Facebook

There’s more about Mike Beeson and Buzzwords’ PR services on Facebook: http://www.facebook.com/mike.beeson1

Add to Technorati Favorites

Bookmark and Share

SEO copywriting meets PR?

As a PR practitioner who also practises the black art of SEO copywriting, I’ve been surprised at how easy it is to infiltrate the online ranks (and ranking!) of larger PR companies.

It begs the question as to whether certain PR companies are serious about having an online presence.  I read a lot about how concerned PRs are about social media, but what about SEO and SEM – not to mention the wider implications for integrated marketing?

I suppose I should be happy that so many PR companies are hiding their light under a bushel – and that’s not to deprecate the quality of Buzzwords’ PR services, nor the complementary value of SEO copywriting expertise.

In these straitened times, I do wonder whether there are still PR companies out there who merely pay lip service to ‘being digital’ by having a website and some occasional Pay-Per-Click advertising? 

Of course, I’m generalising.  It’s clear that some PR companies have grasped the nettle – and run with it. To those who haven’t – and you probably won’t be reading blogs if that’s the case! – you’re missing a trick that could prove fatal.

Add to Technorati Favorites


Bookmark and Share

A Merry PR Christmas!

It’s been a strange year by any standards.  Everything came to a head in October when we all thought the world was coming to an end! 

It didn’t of course, but PR activity will need to change over the coming months as clients grapple with a new economic landscape.  ‘Free lunches’ have long been out of the window.  What the equivalent is, further down the scale of professional privation, is a question that’s had me scratching my head – but probably goes along the lines of abandoning all that stuff about strategic thinking, reputation management and everything else that distances PR from the (highly successful) Max Clifford school of publicity. 

For 2009, we are where we are: in deep quagmires of a claggy consistency that won’t be helped by pompous pseudo-professionalism.  This is the year(s?) when results are all that matter.  With client budgets trimmed, it’s time for a tactical awakening.

Buzzwords’ response to all this is pretty much as it always has been ie. provide clients with a range of services from which they can pick and choose.  That’s simply because the smaller, B2B clients prefer the more cautious ad hoc approach.  I’m certainly not decrying the turnkey PR services offered by larger agencies.  There’s a lot to be said for the integrated marketing approach – if you can afford it.

This year, increasing numbers of (even the bigger) companies will be looking at ‘bigger bangs for their buck’.  To this end, Buzzwords will continue to offer traditional media relations programmes and online PR services together with specific offerings like article marketing, case study writing, newsletters (of course) – and even the odd annual report thrown in for good measure!

It’s all about flexibility and cost-effectiveness.  In times of dearth, agencies and consultants have to respond with services which will help our clients’ clients respond positively which in turn will help to pay our own rents. 

Here’s wishing you a Merry Christmas –  and, most of all, a prosperous New Year!

Buzzwords PR Manchester now on Facebook

Check out Buzzwords Limited on Facebook! 

 

Add to Technorati Favorites


Bookmark and Share

Buzzwords’ Online PR Packages

Buzzwords is launching various business-to-business PR packages in 2008 which will give clients based in Manchester and elsewhere in the UK a choice of how to achieve their PR aims in the most cost-effective ways possible.   

With Integrated Marketing thinking always to the fore, the packages will have online PR and media relations at their core.  This can then be overlaid with the other PR and copywriting services available from Buzzwords including link-generating services such as Article PR; online copywriting including  SEO and website copywriting; as well as online marketing services such as managing Pay-Per-Click campaigns and so on.

For details, call Mike Beeson MCIPR, on 01565 654023

Add to Technorati Favorites


Bookmark and Share