By Nicholas Beeson, Marketing Associate, Buzzwords Manchester
Only a few years ago many businesses relied solely on Facebook groups to promote and market to their Facebook audiences. Many businesses have simply overlooked the power of groups since business pages were introduced.
Groups can still work well when you want to take quick action around a current issue, and are still often used to rally people around causes or current events. These are the five reasons why Facebook groups are still important:
- Getting the message across
Sending messages to group members is very powerful because Group messages are sent directly to members’ inboxes, just like messages from a friend. Facebook pages restrict you from doing this, only allowing page updates!
- Organising events
Groups are a great way to organise events and they also the give you the capability to message attendees. Group content is also now included in the Facebook Newsfeed, something once exclusive to Pages. This is a major factor in retaining members and driving engagement.
Groups can be grown quickly, perfect when time is not on your side. Bulk invites to join a group can be sent to friends, which can also be helpful for viral marketing.
Facebook groups provide you with much more control over who can be allowed in and out of your group! Groups can be made exclusive to certain networks; they can be private so they are only visible to members or available to all Facebook members. The control that groups provide can be helpful when creating a subsection of your page.
- The personal touch
Facebook groups generally create a more personal feeling. They allow for close interaction with the administrator of the group, unlike a more anonymous page. Many find this personal interaction to be a welcome bonus in what can often seem like an impersonal digital age!