Category Archives: case study copywriter

If Article PR rings your bells…

There’s a new resource on Buzzwords’ main website featuring a selection of articles written by yours truly (Mike Beeson). If you’re merely curious – or you’re a webmaster, blogger or maybe a publisher of e-zines or online newsletters and you’re looking for quality content to publish for free – visit buzzwords.ltd.uk/free_reprint_articles.htm (just add the ‘www’ and stir!).

Subjects covered include: case study copywriting, PR packages, SEO copywriting and, of course, article marketing. To use Buzzwords’ free reprint articles, simply publish without changing the wording – and don’t forget to include Buzzwords’ URL which is included in the article resource box at the foot of the article!

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PR Packages # 5 – Newsletter, Case Study & Annual Report Copywriting

This composite PR Package has the potential to deliver impressive returns by treating what is essentially the same content in different ways.

Newsletter copywriting often reflects the most obvious news stories in an organisation.  By developing the key parts of this raw material, case studies can be created which, in themselves, offer great versatility for marketing applications ranging from additional website content to mailshots to – annual reports.

Annual report copywriting is all about creating a serious document which should nevertheless reflect what drives any organisation, namely, its people.  Case studies can highlight not only the practical, technical or financial achievements of a company.  They should also include the people whose enthusiasm, commitment and know-how make company success possible in the first place.

The ‘trickle-down effect’ of news management via imaginative copywriting and PR is realised to the full by combining three major marketing disciplines into one PR Package. 

(See Buzzwords’ main website for details: buzzwords.ltd.uk/pr_packages.htm)

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