Category Archives: article marketing

Article PR – Watch out for plagiarism

One of my ‘ezinearticles’ was recently plagiarised by someone on another article submission site. I reported this to ezinearticles but – FYI – they told me to contact the offending site in question who banned the ‘author’ and removed the plagiarised version within 48 hours.

If you want to check if your articles are being rewritten by other unscrupulous people, just type the headline into Google (or distinctive words that appear in your article). For me, this was an accidental discovery when I was checking out how many other publishers had taken up my article. (Click the link to discover other ways to detect plagiarism online.)

To add insult to injury, the plagiarised article I’m describing was hardly readable. Maybe it had been the subject of ‘article spinning’ software? I guess people do this kind of thing for extra links. In this case, it certainly couldn’t have been to enhance the writer’s reputation as an ‘expert’!

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If Article PR rings your bells…

There’s a new resource on Buzzwords’ main website featuring a selection of articles written by yours truly (Mike Beeson). If you’re merely curious – or you’re a webmaster, blogger or maybe a publisher of e-zines or online newsletters and you’re looking for quality content to publish for free – visit buzzwords.ltd.uk/free_reprint_articles.htm (just add the ‘www’ and stir!).

Subjects covered include: case study copywriting, PR packages, SEO copywriting and, of course, article marketing. To use Buzzwords’ free reprint articles, simply publish without changing the wording – and don’t forget to include Buzzwords’ URL which is included in the article resource box at the foot of the article!

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The Dukes and Earls of Article Marketing

It’s been a while since I indulged in article marketing.  What prompted my return was the realisation that maybe ‘content’ alone isn’t king any more.

‘Links’ are probably somewhere up there with earls or dukes – not quite kings, but you get the picture.  Article marketing is a good way to generate links, as I’ve discovered at first hand.

An article I wrote last week is now on Page 2 of Google.  (I won’t include the keyword because this post could be around a lot longer than my SERPs ranking!  And anyway, it’s all about the LINK!)

This was a straightforward article of 500+ words sent to ezinearticles, the online article directory.  I used to send articles to haf-a-dozen online publishers but the whole process was so time consuming – it’s enough to dampen anyone’s ardour!  Add to that Google’s ‘duplicate content filter’ and you’d be back to one link per article within a couple of months anyway!

That’s not to say multiple article submissions are a bad idea.  The bonus comes when the editors of a clutch of online newsletters etc re-publish your article.  This creates on online ripple and, if you’re lucky, a much sought-after viral effect!

Articles also provide good content for your own website.  I used to be concerned that Google would slap a penalty on the SEO rankings of my site when it detected the same article at other online locations.  Now I’m convinced it doesn’t make any difference.

Some online marketing people say you should ‘leverage’ the penetration power of each article by changing the headline and manipulating the running order of the content.  I can’t imagine there’s any water-tight research methodology that would produce any conclusive results on this.

For several reasons, I don’t think ‘article spinning’ as it’s called, is a good idea.  Firstly, any decent copywriter should be able to rewrite an article fairly easily using the same raw material.  Merely swapping around lines and paragraphs sounds like spamming to me and would likely be treated as such by the search engines.

Software is available that will supposedly do this for you.  Most professional copywriters will spot that there’s a major flaw with this.  Articles have a natural running order which reflects the author’s logical thought processes.  Swapping lines around will surely destroy this flow with potentially disastrous results. 

The real appeal of article marketing lies in its ability to inform.  Online articles aren’t greatly different from printed articles in this respect.  Where they do deliver a huge bonus over and above their printed counterparts is in generating links back to the author’s website. 

From an SEO viewpoint, this is invaluable.  Not only do readers enjoy unique content.  Other webmasters can use the article in their own online newsletters, ezines or blogs, thus multiplying the links created.

No cash has changed hands, but the trade-offs for all concerned ensure that everyone’s a winner.  Now THAT is the power of article marketing.

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PR Packages Option # 1 – Online PR & Article Marketing

This first option in the Buzzwords’ PR Packages armoury opens up impressive SEO opportunities by combining Online PR and Article Marketing. Both have powerful link building potential as well as the ability to generate online publicity that stays around the web for many months.

 
There are of course additional bonuses such as providing valuable content for your website, and opportunities to establish yourself as an authority in your particular field.  Building credibility with your website visitors is as important as impressing the search engines.

Combining the two is an unstoppable option where Buzzwords will commit to working closely with clients for the long haul.  SEO is no quick fix, but solid results based on the proven principles of SEO link building will pay big long term dividends.

(See Buzzwords’ main website for details: buzzwords.ltd.uk/pr_packages.htm)

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Buzzwords launches ‘PR Packages’

May 2oo9 saw the launch of Buzzwords’ 5-star ‘PR Packages’ – bespoke  options based on a range of copywriting-led PR services. 

These include Article Marketing, Online PR, Case Study Copywriting, Newsletter Copywriting and Annual Report Copywriting.

By combining two or three of these elements, a surprising level of synergy can be achieved.  Newsletters, for example, use the same information for ‘raw material’ as case studies and, ultimately, annual reports.

For ‘great communications’, companies can combine Newsletter Copywriting with Online PR.  And to build a company’s reputation and higher levels of new business, Online PR and Case Study Copywriting are a perfect pair!

Full details of these PR Packages can be seen on Buzzwords’ website at www.buzzwords.ltd.uk/pr_packages.htm

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A Merry PR Christmas!

It’s been a strange year by any standards.  Everything came to a head in October when we all thought the world was coming to an end! 

It didn’t of course, but PR activity will need to change over the coming months as clients grapple with a new economic landscape.  ‘Free lunches’ have long been out of the window.  What the equivalent is, further down the scale of professional privation, is a question that’s had me scratching my head – but probably goes along the lines of abandoning all that stuff about strategic thinking, reputation management and everything else that distances PR from the (highly successful) Max Clifford school of publicity. 

For 2009, we are where we are: in deep quagmires of a claggy consistency that won’t be helped by pompous pseudo-professionalism.  This is the year(s?) when results are all that matter.  With client budgets trimmed, it’s time for a tactical awakening.

Buzzwords’ response to all this is pretty much as it always has been ie. provide clients with a range of services from which they can pick and choose.  That’s simply because the smaller, B2B clients prefer the more cautious ad hoc approach.  I’m certainly not decrying the turnkey PR services offered by larger agencies.  There’s a lot to be said for the integrated marketing approach – if you can afford it.

This year, increasing numbers of (even the bigger) companies will be looking at ‘bigger bangs for their buck’.  To this end, Buzzwords will continue to offer traditional media relations programmes and online PR services together with specific offerings like article marketing, case study writing, newsletters (of course) – and even the odd annual report thrown in for good measure!

It’s all about flexibility and cost-effectiveness.  In times of dearth, agencies and consultants have to respond with services which will help our clients’ clients respond positively which in turn will help to pay our own rents. 

Here’s wishing you a Merry Christmas –  and, most of all, a prosperous New Year!

Buzzwords new Content Managed website is good news for more news more often!

Today, I’m celebrating Buzzwords’ new Content Managed (CMS) website!  (see: buzzwords.ltd.uk)  No longer are CMS sites poor performers on the search engine optimization front either.  I’m guessing that because they can be updated as frequently as you like, the search engines look on them much as they would a blog i.e. favourably.

As a copywriter, journalist and PR person, it’s good to have the freedom to write new pages and add them to your website instantly.  No more waiting around for web coding man to do the business.  And no more bills into the bargain.  A CMS website means I can publish news releases, articles and new pages on the site at any time.  This is orgasmic!