As if evidence were needed that PR in the UK is decidedly southern-centric, along comes the annual edition of PR Week’s ‘Power Book’, a ridiculously-named booklet packed with several hundred bright lights from the world of PR and its periphery.
If you’re looking for confirmation that Manchester, Cheshire and even the north of England actually exists in PR terms, don’t go to the Power Book. There are of course a few token luminaries from the likes of Staniforth and Tangerine but, for the most part, you’ll be hard pressed to round up a good gang of northern folk.
Not that PR people in the north will be bothered. Whilst they can never hope to compete with arch-schmoozers like Matthew Freud or Alan Parker (who top the UK list as the most influential PR operators), northern PR practitioners know their worth.
Having said that, we all like a little recognition – especially from our peers. Before the hair-shirts went on, there were probably a few breakfast-table smiles in Manchester and district as the selected ones saw their faces beaming out from the Power Book.
It’s only when you drill down into the content of this hideously-misnamed publication that you realise it’s all about trivia, and absolutely nothing to do with power.
To wit, answers to questions about one’s favourite haunt for breakfast; the age of your cat; favourite gadget; and your ideal birthday present. O Lordy – even the mighty have foibles, northern or not!