The complementary aspects of Online PR and Case Study Copywriting create their own synergy by covering all the bases when it comes to newsworthy events.
Online PR can exploit the fact that most stories will be published, providing they are written well and formatted correctly. There is also the added SEO bonus that a well-optimised and eye-catching story could go ‘viral’ and generate a large number of backlinks to your website.
Case Study Copywriting, on the other hand, adopts a more measured and reflective response to disseminating news and information. What Case Study Copywriting shares with Online PR is that you are managing and crafting your own news in a way that will influence your company’s reputation and help in meeting Key Performance Indicators (KPIs).
This PR Package – #4 in a range of 5 – should be seen as a strategic marketing option to be used alongside other Buzzwords’ packages for maximum long-term effectiveness.
(See Buzzwords’ main website for details: buzzwords.ltd.uk/pr_packages.htm)