Apart from its primary function of spreading your organisation’s news, Online PR has the power to generate inbound links to your website and improve its search engine rankings.
This has to be one of the most cost-effective ways of getting the most out of your marketing buck. Not only does the world get to know about you and your business. Your website can also bask in the reflected glory of dozens of new links which may ultimately brush the competition aside on the pages of Google and other search engines.
If you also include the link building capabilities of article marketing in the Online PR mix – even though achieving results takes lots of hard work! – the immediate and longer-term rewards are as impressive as the relatively low levels of investment required to make sure your website earns its keep.