I’m currently writing an annual report for a national organisation. The number of elements and audiences to consider when writing an annual report are never-ending.
Not only does the copywriting have to be impartial and authoritative. You also have to weave in mentions of corporate social responsibility, business risks, the past, the present, the future…
And all of this in a financial context that will tell audiences ranging from journalists to bankers to shareholders what the business is all about, who its people are, what their Key Performance Indicators and objectives are – and how far they’ve accomplished last year’s objectives.
There’s even a new consideration this year because of the introduction of electronic shareholder communications provisions in the Companies Act. Writing a blog post like this comes as a little light relief after that lot!