The online PR phenomenon starts with your news release – optimized to include your targeted keywords, of course. It is then sent to online publishers and newswires who will distribute your information to the world.
The most crucial aspect of all this is the inclusion of your website address in the release. Not only will this drive visitors to your website and maybe increase the chances of making a sale or new business enquiry. The release will also be taken up by a range of online publishers of news releases, newsletters and even blogs who are always hungry for useful and informative content.
The main benefit to you as the source of the release will be to create inbound links to your website which the search engines value as ‘votes’ for the popularity of your site and which they reward, eventually, with higher search engine rankings.