Daily Archives: December 6, 2007

Online PR and why it matters

The online PR phenomenon  starts with your news release – optimized to include your targeted keywords, of course.    It is then sent to online publishers and newswires who will distribute your information to the world. 

The most crucial aspect of all this is the inclusion of your website address in the release.  Not only will this drive visitors to your website and maybe increase the chances of making a sale or new business enquiry.  The release will also be taken up by a range of online publishers of news releases, newsletters and even blogs who are always hungry for useful and informative content.

The main benefit to you as the source of the release will be to create inbound links to your website which the search engines value as ‘votes’ for the popularity of your site and which they reward, eventually, with higher search engine rankings.

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Buzzwords’ PR Services

Buzzwords provides online PR and media relations services on a monthly retainer-fee basis, primarily to small and medium-size companies looking for one-to-one business-to-business PR services. 

Much is written about online PR – but many people don’t have a clue what it is.  That’s hardly surprising because not many people understood offline PR when I was busy selling-in Buzzwords’ press relations PR services to companies in Manchester and north-west England throughout the 1980s and 1990s!

Online PR is pretty amazing in its speed, world-wide range and ability to promote both your website and your company.  Best results come from putting out information on a regular basis – and it stays around the web for ages!  It doesn’t have to be world-shattering news as long as it’s relevant to what you’re all about as a business.  It’s also important that the releases are optimized with your favoured keywords.  That’s because  you’re trying to increase inbound links to your website and improve its search engine ranking. 

Of course, you should also use online newswires to distribute your releases – and of course, you’ll have more success with editors if your release is well-written with newsworthy content.  Amid all this, it’s important to remember that the UK has a huge and vibrant offline media which allow for great targeting of information.  Combining this with online PR can produce impressive results.

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