Monthly Archives: December 2007

Social media and B2B PR

Is there a role for social media in the context of B2B PR?  Is PR 2.0 relevant in a hard-nosed B2B world where ‘wanting to be someone’s friend’ sounds, to put it mildly, slightly pathetic?  I read that FaceBook is overtaking MySpace in the social media stakes – but, when it comes to B2B, isn’t the mass market mechanism of social media irrelevant to the targeted world of  industrial marketing, financial PR, pharma etc?  Of course, we’re all consumers and potential customers of some company or other – but is the time-consuming activity of PR 2.0 cost-effective?  It’s difficult to know what the reality of all this actually is.  Few people would stand up and pour scorn on a trend that is highly successful in the mass marketplace.  If there’s any research out there, I’d love to know what the conclusions are!


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Forget about PR – it’s Christmas!

With Christmas just a week away, PR is fading into the background as parties and planning for 2008 take over.  PR Week’s done its Review of 2007 – and a busy year it was too!  There was a time when people complained that Christmas was growing into a holiday too far – that it was stretching into a month off for most people and that the economy would suffer etc etc.  With more and more people working silly hours, Christmas is a good time to re-charge the batteries and get everything in perspective!  Have a relaxing time this Christmas.  Forget about PR and come back in January feeling like a new man (or woman), so to speak.

Blogs as a PR tool

A great addition to your PR armoury is a blog or two, optimized for the cuddliest keywords in your life.  Once you’ve established the blog, all you need to invest is a couple of hours twice a week to keep the momentum going with the search engines and to maintain your blog’s ranking.  

Even better, your blog can be cathartic: that is to say, you can get all those things off your chest that have been bugging you all week.  Far better than having a rant at a supplier or employee, cheaper than getting pissed and much safer than plonking someone on the nose.

From a SEO point of view, it may be beneficial to set up a blog which is linked directly to your website so you get all the SEO spin-offs and the added bonus that traffic is coming direct to your main website and not to your standalone blog which is a few clicks away at best.  http://wordpress.org  is the place to go if you’re interested in integrating a pro blog into your website.   


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Buzzwords’ Online PR Packages

Buzzwords is launching various business-to-business PR packages in 2008 which will give clients based in Manchester and elsewhere in the UK a choice of how to achieve their PR aims in the most cost-effective ways possible.   

With Integrated Marketing thinking always to the fore, the packages will have online PR and media relations at their core.  This can then be overlaid with the other PR and copywriting services available from Buzzwords including link-generating services such as Article PR; online copywriting including  SEO and website copywriting; as well as online marketing services such as managing Pay-Per-Click campaigns and so on.

For details, call Mike Beeson MCIPR, on 01565 654023

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The Role of Article PR

Article PR can play an important part in marketing your website and improving its search engine rankings. So what is Article PR?  Some people call it Article Marketing or even Article Submission.  Whatever you call it, Article PR starts with keyword-optimized articles – and that means you’ll need some sharp SEO copywriting.

Make sure your keywords are in the title of your article as well as in the first paragraph and what’s known as the ‘resource box’ at the end of your article which is basically a couple of lines about the author, the author’s business and the business’ URL.

All you do then is submit the article to the various online article directories in the format they require and in no time at all you’ll have generated some valuable inbound links to your website.  Google loves inbound links and they certainly help in the SEO stakes.  Write regular articles and submit them to the directories with Page Ranks of 5 or more and – hey presto! – success. 

 (More to follow on Article PR.)

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Online PR and why it matters

The online PR phenomenon  starts with your news release – optimized to include your targeted keywords, of course.    It is then sent to online publishers and newswires who will distribute your information to the world. 

The most crucial aspect of all this is the inclusion of your website address in the release.  Not only will this drive visitors to your website and maybe increase the chances of making a sale or new business enquiry.  The release will also be taken up by a range of online publishers of news releases, newsletters and even blogs who are always hungry for useful and informative content.

The main benefit to you as the source of the release will be to create inbound links to your website which the search engines value as ‘votes’ for the popularity of your site and which they reward, eventually, with higher search engine rankings.

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Buzzwords’ PR Services

Buzzwords provides online PR and media relations services on a monthly retainer-fee basis, primarily to small and medium-size companies looking for one-to-one business-to-business PR services. 

Much is written about online PR – but many people don’t have a clue what it is.  That’s hardly surprising because not many people understood offline PR when I was busy selling-in Buzzwords’ press relations PR services to companies in Manchester and north-west England throughout the 1980s and 1990s!

Online PR is pretty amazing in its speed, world-wide range and ability to promote both your website and your company.  Best results come from putting out information on a regular basis – and it stays around the web for ages!  It doesn’t have to be world-shattering news as long as it’s relevant to what you’re all about as a business.  It’s also important that the releases are optimized with your favoured keywords.  That’s because  you’re trying to increase inbound links to your website and improve its search engine ranking. 

Of course, you should also use online newswires to distribute your releases – and of course, you’ll have more success with editors if your release is well-written with newsworthy content.  Amid all this, it’s important to remember that the UK has a huge and vibrant offline media which allow for great targeting of information.  Combining this with online PR can produce impressive results.


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