PR copywriting training – Manchester, Cheshire, Liverpool, Lancashire

Half-day one-to-one copywriting training modules are now being provided by Buzzwords from its offices in Knutsford, Cheshire (south Manchester).

Interested individuals start with a two-hour Assessment in Knutsford to identify what is expected of the subsequent training sessions.  A written report is provided which sets out future training recommendations.

This highly personalised approach uses a copywriting coaching model to make sure that the training is tailored to an individual’s specific needs, such as how to write news releases, articles, websites and so on.

Buzzwords’ one-to-one training will be useful for:

• Aspiring copywriters (who want a new career as a copywriter but maybe aren’t sure where to start)
• Owners of small or medium-size businesses (SMEs) who want to take the copywriting function in-house and save themselves money
• Employees in larger organisations who want to broaden their copywriting knowledge and improve their writing skills.

The initial Assessment and Report costs £POA + VAT.

Half-day training modules cost £POA + VAT

For more details, call Mike Beeson on 01565 654023 or visit Buzzwords’ website at: buzzwords.ltd.uk/copywriting_training_courses.htm (adding  the ‘www’ prefix).

Buzzwords embraces Twitter and PR 2.0

Follow Buzzwords’  Twitter updates on

twitter.com/COPYWRITINGBUZZ

(See sidebar for Buzzwords’ latest ‘tweets’ and to visit the site!!!)

 

Social media is coming of age and companies like Buzzwords need to know and see what’s going on in the PR 2.0 world, from both a B2B and consumer marketing perspective.

A Merry PR Christmas!

It’s been a strange year by any standards.  Everything came to a head in October when we all thought the world was coming to an end! 

It didn’t of course, but PR activity will need to change over the coming months as clients grapple with a new economic landscape.  ‘Free lunches’ have long been out of the window.  What the equivalent is, further down the scale of professional privation, is a question that’s had me scratching my head – but probably goes along the lines of abandoning all that stuff about strategic thinking, reputation management and everything else that distances PR from the (highly successful) Max Clifford school of publicity. 

For 2009, we are where we are: in deep quagmires of a claggy consistency that won’t be helped by pompous pseudo-professionalism.  This is the year(s?) when results are all that matter.  With client budgets trimmed, it’s time for a tactical awakening.

Buzzwords’ response to all this is pretty much as it always has been ie. provide clients with a range of services from which they can pick and choose.  That’s simply because the smaller, B2B clients prefer the more cautious ad hoc approach.  I’m certainly not decrying the turnkey PR services offered by larger agencies.  There’s a lot to be said for the integrated marketing approach – if you can afford it.

This year, increasing numbers of (even the bigger) companies will be looking at ’bigger bangs for their buck’.  To this end, Buzzwords will continue to offer traditional media relations programmes and online PR services together with specific offerings like article marketing, case study writing, newsletters (of course) – and even the odd annual report thrown in for good measure!

It’s all about flexibility and cost-effectiveness.  In times of dearth, agencies and consultants have to respond with services which will help our clients’ clients respond positively which in turn will help to pay our own rents. 

Here’s wishing you a Merry Christmas -  and, most of all, a prosperous New Year!

Buzzwords new Content Managed website is good news for more news more often!

Today, I’m celebrating Buzzwords’ new Content Managed (CMS) website!  (see: buzzwords.ltd.uk)  No longer are CMS sites poor performers on the search engine optimization front either.  I’m guessing that because they can be updated as frequently as you like, the search engines look on them much as they would a blog i.e. favourably.

As a copywriter, journalist and PR person, it’s good to have the freedom to write new pages and add them to your website instantly.  No more waiting around for web coding man to do the business.  And no more bills into the bargain.  A CMS website means I can publish news releases, articles and new pages on the site at any time.  This is orgasmic!

We have PR industry shake-outs. So why not in banking?

I remember well the so-called PR ’shake-outs’ in the early-90s recession.  In our current global financial mess, why should anyone be shocked by the demise of banks?

We hear that economic cycles provide the ‘correction’ that’s built into capitalism.  Excesses and inefficiencies are punished ruthlessly by the market.

To be sure, there will be yet more PR shake-outs in this latest round of economic corrections.  No-one will be surprised by the wave of bankruptcies, increased unemployment and ‘restructuring’ of industry.

To see esteemed names in the banking sector disappear comes as a surprise and must make most of us a little uneasy, especially as their activities (some say) underpin all our day-to-day financial doings.  (Others would argue that commercial banks are little more than parasites who had what was coming to them.) 

The fact is, most banks will come out of this alive and ready for the next round of capitalist capers.  Some may be chastened.  Some may be gone.  But aren’t they simply suffering the same fate that the rest of business goes through every time a recession inevitably rolls round?