PR Packages Option # 1 – Online PR & Article Marketing

This first option in the Buzzwords’ PR Packages armoury opens up impressive SEO opportunities by combining Online PR and Article Marketing. Both have powerful link building potential as well as the ability to generate online publicity that stays around the web for many months.

 
There are of course additional bonuses such as providing valuable content for your website, and opportunities to establish yourself as an authority in your particular field.  Building credibility with your website visitors is as important as impressing the search engines.

Combining the two is an unstoppable option where Buzzwords will commit to working closely with clients for the long haul.  SEO is no quick fix, but solid results based on the proven principles of SEO link building will pay big long term dividends.

(See Buzzwords’ main website for details: buzzwords.ltd.uk/pr_packages.htm)

 

Buzzwords launches ‘PR Packages’

May 2oo9 saw the launch of Buzzwords’ 5-star ‘PR Packages’ – bespoke  options based on a range of copywriting-led PR services. 

These include Article Marketing, Online PR, Case Study Copywriting, Newsletter Copywriting and Annual Report Copywriting.

By combining two or three of these elements, a surprising level of synergy can be achieved.  Newsletters, for example, use the same information for ‘raw material’ as case studies and, ultimately, annual reports.

For ‘great communications’, companies can combine Newsletter Copywriting with Online PR.  And to build a company’s reputation and higher levels of new business, Online PR and Case Study Copywriting are a perfect pair!

Full details of these PR Packages can be seen on Buzzwords’ website at www.buzzwords.ltd.uk/pr_packages.htm

A Merry PR Christmas!

It’s been a strange year by any standards.  Everything came to a head in October when we all thought the world was coming to an end! 

It didn’t of course, but PR activity will need to change over the coming months as clients grapple with a new economic landscape.  ‘Free lunches’ have long been out of the window.  What the equivalent is, further down the scale of professional privation, is a question that’s had me scratching my head – but probably goes along the lines of abandoning all that stuff about strategic thinking, reputation management and everything else that distances PR from the (highly successful) Max Clifford school of publicity. 

For 2009, we are where we are: in deep quagmires of a claggy consistency that won’t be helped by pompous pseudo-professionalism.  This is the year(s?) when results are all that matter.  With client budgets trimmed, it’s time for a tactical awakening.

Buzzwords’ response to all this is pretty much as it always has been ie. provide clients with a range of services from which they can pick and choose.  That’s simply because the smaller, B2B clients prefer the more cautious ad hoc approach.  I’m certainly not decrying the turnkey PR services offered by larger agencies.  There’s a lot to be said for the integrated marketing approach – if you can afford it.

This year, increasing numbers of (even the bigger) companies will be looking at ’bigger bangs for their buck’.  To this end, Buzzwords will continue to offer traditional media relations programmes and online PR services together with specific offerings like article marketing, case study writing, newsletters (of course) – and even the odd annual report thrown in for good measure!

It’s all about flexibility and cost-effectiveness.  In times of dearth, agencies and consultants have to respond with services which will help our clients’ clients respond positively which in turn will help to pay our own rents. 

Here’s wishing you a Merry Christmas -  and, most of all, a prosperous New Year!

Buzzwords new Content Managed website is good news for more news more often!

Today, I’m celebrating Buzzwords’ new Content Managed (CMS) website!  (see: buzzwords.ltd.uk)  No longer are CMS sites poor performers on the search engine optimization front either.  I’m guessing that because they can be updated as frequently as you like, the search engines look on them much as they would a blog i.e. favourably.

As a copywriter, journalist and PR person, it’s good to have the freedom to write new pages and add them to your website instantly.  No more waiting around for web coding man to do the business.  And no more bills into the bargain.  A CMS website means I can publish news releases, articles and new pages on the site at any time.  This is orgasmic!

New content on Buzzwords’ PR & Media Relations web page

This new page sets out Buzzwords’ PR stall!  Clients in Manchester, Cheshire and beyond can expect a broad range of PR services based on many years’ experience of B2B public relations.  In addition, there are résumés of Buzzwords’ various PR services including:

• ONLINE PR
• ARTICLE MARKETING
• CASE STUDY WRITING
• NEWSLETTER WRITING
• ANNUAL REPORT WRITING

Very soon, each of these services will link to its own web page.

Article Marketing, Article PR or Article Submission?

Using articles to promote a company, its products, services or people is a time-honoured technique that easily pre-dates the Internet era.  What’s new about the online version of Article Marketing is the power it has to generate inbound links from the various online directories, e-zines, blogs and other websites that choose to reprint the article.

It hardly matters what term is used - Article PR, Article Marketing or Article Submission - it would seem that ‘Article Marketing’ has the most meaning and now appears to be the phrase of choice among the online community. The web is about information.  Websites are about content.  Matching the search engine optimisation (SEO) aspirations of webmasters with the search term hunger of surfers is what makes the world-wide-web go round.  Marketing is about satisfying a need.  So in glorious capitalistic technicolor, manipulating the online browsing market using Article Marketing is seen as a natural commercial progression. 

Google has decreed that websites with the most high quality inbound links will win the rankings race – and there’s no doubt that Article Marketing is a superb way of delivering this.  It’s not merely the sites to which each article is submitted that are worth a link.  It’s the reprints on other sites that can also create a kind of viral firestorm.

The best way articles can achieve this is with an eye-catching headline and brilliant content.  It helps too if the article is optimised along the lines of the sender’s link/landing page.  Of course, Article Marketing is hard work.  The quality of both writing and content can suffer when the sole purpose is to generate as many links as possible. 

Article Submission software has added to this.  The automated submission of articles of dubious quality to dozens, if not hundreds, of online article directories is a questionable practice which Google and other search engines try to overcome with the use of methods such as Latent Semantic Indexing (to identify meaningful content) and duplicate content penalties.   

Rewarding high quality articles makes plenty of sense when the search engines’ aim is to optimise the search experience.  Clogging the Internet with identical articles does nothing for anyone except the article sender whose website is given artificial ‘importance’ with strings of hollow links.

There’s a circular logic, nay justice, to all this which gives ‘white hat’ Article Marketing a moral symmetry that echoes the simplicity of intent behind articles published in ye olde print media.

PR 2.0 and social media meet Buzzwords at Squidoo!

Buzzwords has taken another step into the PR 2.0/social media world with Squidoo! Check out these ‘lenses’:

http://www.squidoo.com/buzzwordsonlinepr
http://www.squidoo.com/buzzwordsarticlepr
http://www.squidoo.com/buzzwordsprmanchester