This composite PR Package has the potential to deliver impressive returns by treating what is essentially the same content in different ways.
Newsletter copywriting often reflects the most obvious news stories in an organisation. By developing the key parts of this raw material, case studies can be created which, in themselves, offer great versatility for marketing applications ranging from additional website content to mailshots to – annual reports.
Annual report copywriting is all about creating a serious document which should nevertheless reflect what drives any organisation, namely, its people. Case studies can highlight not only the practical, technical or financial achievements of a company. They should also include the people whose enthusiasm, commitment and know-how make company success possible in the first place.
The ‘trickle-down effect’ of news management via imaginative copywriting and PR is realised to the full by combining three major marketing disciplines into one PR Package.
(See Buzzwords’ main website for details: buzzwords.ltd.uk/pr_packages.htm)
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