PR Packages Option # 3 – Newsletter Copywriting & Online PR

The combination of sending out regular newsletters – online or printed – to customers, staff and suppliers, and making sure that even minor news events are hitting the online PR portals and newswires is a powerful formula for achieving ongoing communication with the groups and individuals who matter.

Newsletter copywriting can help to keep those stories flowing and your company’s activities in the public eye.  For online versions, buy in your database if you have to, but don’t forget to harvest e-mail addresses from your website at every opportunity!

Online PR can complement the flow of information with its immediacy and spontaneity as well as its longevity on the web.  And that’s before you take into account the SEO link building potential of Online PR.

As with other options in Buzzwords’ range of PR packages, there is often an overlap of information which can be exploited for seriously effective marketing results.   Online PR and newsletter copywriting are ideal partners to generate the ongoing communication that is essential for progressive organisations of all types and sizes.

(See Buzzwords’ main website for details: buzzwords.ltd.uk/pr_packages.htm)

PR Packages Option # 2 – Case Study Copywriting & Annual Report Copywriting

This second option of Buzzwords’ 5-star PR packages is dubbed ’The Credibility Builder’.  That’s because the valuable raw material of corporate information used in case study copywriting can be applied in a highly effective way to annual report copywriting.

The content can also of course be edited to create extra website content, mailshots and sales aids – so it makes marketing and financial sense to use it for annual report copywriting too!  This is especially true when specific case studies are used to illustrate a particular success that was part of an organisation’s mainstream activities in that particular year.   

Depending on the nature of the case studies, their use in annual reports can either be as major full-page items that add personal or commercial credibility.  Or they can be used as a series of cameos, or shortened versions, to highlight widely applied or accepted skills or achievements.  Whichever approach is used, the testimonial value of third party endorsement is priceless.

What is also important is recognising the value of this goldmine of information under your nose which should neither be overlooked nor wasted.  That’s why you should adopt a case study ’strategy’ to identify both the information  and its potential as an inexpensive and often ignored marketing tool.

(See Buzzwords’ main website for details: buzzwords.ltd.uk/pr_packages.htm)