PR copywriting training – Manchester, Cheshire, Liverpool, Lancashire

Half-day one-to-one copywriting training modules are now being provided by Buzzwords from its offices in Knutsford, Cheshire (south Manchester).

Interested individuals start with a two-hour Assessment in Knutsford to identify what is expected of the subsequent training sessions.  A written report is provided which sets out future training recommendations.

This highly personalised approach uses a copywriting coaching model to make sure that the training is tailored to an individual’s specific needs, such as how to write news releases, articles, websites and so on.

Buzzwords’ one-to-one training will be useful for:

• Aspiring copywriters (who want a new career as a copywriter but maybe aren’t sure where to start)
• Owners of small or medium-size businesses (SMEs) who want to take the copywriting function in-house and save themselves money
• Employees in larger organisations who want to broaden their copywriting knowledge and improve their writing skills.

The initial Assessment and Report costs £POA + VAT.

Half-day training modules cost £POA + VAT

For more details, call Mike Beeson on 01565 654023 or visit Buzzwords’ website at: buzzwords.ltd.uk/copywriting_training_courses.htm (adding  the ‘www’ prefix).

Buzzwords embraces Twitter and PR 2.0

Follow Buzzwords’  Twitter updates on

twitter.com/COPYWRITINGBUZZ

(See sidebar for Buzzwords’ latest ‘tweets’ and to visit the site!!!)

 

Social media is coming of age and companies like Buzzwords need to know and see what’s going on in the PR 2.0 world, from both a B2B and consumer marketing perspective.

PR Packages # 5 – Newsletter, Case Study & Annual Report Copywriting

This composite PR Package has the potential to deliver impressive returns by treating what is essentially the same content in different ways.

Newsletter copywriting often reflects the most obvious news stories in an organisation.  By developing the key parts of this raw material, case studies can be created which, in themselves, offer great versatility for marketing applications ranging from additional website content to mailshots to – annual reports.

Annual report copywriting is all about creating a serious document which should nevertheless reflect what drives any organisation, namely, its people.  Case studies can highlight not only the practical, technical or financial achievements of a company.  They should also include the people whose enthusiasm, commitment and know-how make company success possible in the first place.

The ‘trickle-down effect’ of news management via imaginative copywriting and PR is realised to the full by combining three major marketing disciplines into one PR Package. 

(See Buzzwords’ main website for details: buzzwords.ltd.uk/pr_packages.htm)

PR Packages #4 – Online PR & Case Study Copywriting

The complementary aspects of Online PR and Case Study Copywriting create their own synergy by covering all the bases when it comes to newsworthy events.

Online PR can exploit the fact that most stories will be published, providing they are written well and formatted correctly.  There is also the added SEO bonus that a well-optimised and eye-catching story could go ‘viral’ and generate a large number of backlinks to your website.

Case Study Copywriting, on the other hand, adopts a more measured and reflective response to disseminating news and information.  What Case Study Copywriting shares with Online PR is that you are managing and crafting your own news in a way that will influence your company’s reputation and help in meeting Key Performance Indicators (KPIs).

This PR Package – #4 in a range of 5 – should be seen as a strategic marketing option to be used alongside other Buzzwords’ packages for maximum long-term effectiveness.

(See Buzzwords’ main website for details: buzzwords.ltd.uk/pr_packages.htm)

PR Packages Option # 3 – Newsletter Copywriting & Online PR

The combination of sending out regular newsletters – online or printed – to customers, staff and suppliers, and making sure that even minor news events are hitting the online PR portals and newswires is a powerful formula for achieving ongoing communication with the groups and individuals who matter.

Newsletter copywriting can help to keep those stories flowing and your company’s activities in the public eye.  For online versions, buy in your database if you have to, but don’t forget to harvest e-mail addresses from your website at every opportunity!

Online PR can complement the flow of information with its immediacy and spontaneity as well as its longevity on the web.  And that’s before you take into account the SEO link building potential of Online PR.

As with other options in Buzzwords’ range of PR packages, there is often an overlap of information which can be exploited for seriously effective marketing results.   Online PR and newsletter copywriting are ideal partners to generate the ongoing communication that is essential for progressive organisations of all types and sizes.

(See Buzzwords’ main website for details: buzzwords.ltd.uk/pr_packages.htm)

PR Packages Option # 2 – Case Study Copywriting & Annual Report Copywriting

This second option of Buzzwords’ 5-star PR packages is dubbed ’The Credibility Builder’.  That’s because the valuable raw material of corporate information used in case study copywriting can be applied in a highly effective way to annual report copywriting.

The content can also of course be edited to create extra website content, mailshots and sales aids – so it makes marketing and financial sense to use it for annual report copywriting too!  This is especially true when specific case studies are used to illustrate a particular success that was part of an organisation’s mainstream activities in that particular year.   

Depending on the nature of the case studies, their use in annual reports can either be as major full-page items that add personal or commercial credibility.  Or they can be used as a series of cameos, or shortened versions, to highlight widely applied or accepted skills or achievements.  Whichever approach is used, the testimonial value of third party endorsement is priceless.

What is also important is recognising the value of this goldmine of information under your nose which should neither be overlooked nor wasted.  That’s why you should adopt a case study ’strategy’ to identify both the information  and its potential as an inexpensive and often ignored marketing tool.

(See Buzzwords’ main website for details: buzzwords.ltd.uk/pr_packages.htm)

 

PR Packages Option # 1 – Online PR & Article Marketing

This first option in the Buzzwords’ PR Packages armoury opens up impressive SEO opportunities by combining Online PR and Article Marketing. Both have powerful link building potential as well as the ability to generate online publicity that stays around the web for many months.

 
There are of course additional bonuses such as providing valuable content for your website, and opportunities to establish yourself as an authority in your particular field.  Building credibility with your website visitors is as important as impressing the search engines.

Combining the two is an unstoppable option where Buzzwords will commit to working closely with clients for the long haul.  SEO is no quick fix, but solid results based on the proven principles of SEO link building will pay big long term dividends.

(See Buzzwords’ main website for details: buzzwords.ltd.uk/pr_packages.htm)

 

Buzzwords launches ‘PR Packages’

May 2oo9 saw the launch of Buzzwords’ 5-star ‘PR Packages’ – bespoke  options based on a range of copywriting-led PR services. 

These include Article Marketing, Online PR, Case Study Copywriting, Newsletter Copywriting and Annual Report Copywriting.

By combining two or three of these elements, a surprising level of synergy can be achieved.  Newsletters, for example, use the same information for ‘raw material’ as case studies and, ultimately, annual reports.

For ‘great communications’, companies can combine Newsletter Copywriting with Online PR.  And to build a company’s reputation and higher levels of new business, Online PR and Case Study Copywriting are a perfect pair!

Full details of these PR Packages can be seen on Buzzwords’ website at www.buzzwords.ltd.uk/pr_packages.htm

SEO copywriting meets PR?

As a PR practitioner who also practises the black art of SEO copywriting, I’ve been surprised at how easy it is to infiltrate the online ranks (and ranking!) of larger PR companies.

It begs the question as to whether certain PR companies are serious about having an online presence.  I read a lot about how concerned PRs are about social media, but what about SEO and SEM – not to mention the wider implications for integrated marketing?

I suppose I should be happy that so many PR companies are hiding their light under a bushel – and that’s not to deprecate the quality of Buzzwords’ PR services, nor the complementary value of SEO copywriting expertise.

In these straitened times, I do wonder whether there are still PR companies out there who merely pay lip service to ‘being digital’ by having a website and some occasional Pay-Per-Click advertising? 

Of course, I’m generalising.  It’s clear that some PR companies have grasped the nettle – and run with it. To those who haven’t – and you probably won’t be reading blogs if that’s the case! – you’re missing a trick that could prove fatal.

Buzzwords new Content Managed website is good news for more news more often!

Today, I’m celebrating Buzzwords’ new Content Managed (CMS) website!  (see: buzzwords.ltd.uk)  No longer are CMS sites poor performers on the search engine optimization front either.  I’m guessing that because they can be updated as frequently as you like, the search engines look on them much as they would a blog i.e. favourably.

As a copywriter, journalist and PR person, it’s good to have the freedom to write new pages and add them to your website instantly.  No more waiting around for web coding man to do the business.  And no more bills into the bargain.  A CMS website means I can publish news releases, articles and new pages on the site at any time.  This is orgasmic!

We have PR industry shake-outs. So why not in banking?

I remember well the so-called PR ’shake-outs’ in the early-90s recession.  In our current global financial mess, why should anyone be shocked by the demise of banks?

We hear that economic cycles provide the ‘correction’ that’s built into capitalism.  Excesses and inefficiencies are punished ruthlessly by the market.

To be sure, there will be yet more PR shake-outs in this latest round of economic corrections.  No-one will be surprised by the wave of bankruptcies, increased unemployment and ‘restructuring’ of industry.

To see esteemed names in the banking sector disappear comes as a surprise and must make most of us a little uneasy, especially as their activities (some say) underpin all our day-to-day financial doings.  (Others would argue that commercial banks are little more than parasites who had what was coming to them.) 

The fact is, most banks will come out of this alive and ready for the next round of capitalist capers.  Some may be chastened.  Some may be gone.  But aren’t they simply suffering the same fate that the rest of business goes through every time a recession inevitably rolls round?

 

A Merry PR Christmas!

It’s been a strange year by any standards.  Everything came to a head in October when we all thought the world was coming to an end! 

It didn’t of course, but PR activity will need to change over the coming months as clients grapple with a new economic landscape.  ‘Free lunches’ have long been out of the window.  What the equivalent is, further down the scale of professional privation, is a question that’s had me scratching my head – but probably goes along the lines of abandoning all that stuff about strategic thinking, reputation management and everything else that distances PR from the (highly successful) Max Clifford school of publicity. 

For 2009, we are where we are: in deep quagmires of a claggy consistency that won’t be helped by pompous pseudo-professionalism.  This is the year(s?) when results are all that matter.  With client budgets trimmed, it’s time for a tactical awakening.

Buzzwords’ response to all this is pretty much as it always has been ie. provide clients with a range of services from which they can pick and choose.  That’s simply because the smaller, B2B clients prefer the more cautious ad hoc approach.  I’m certainly not decrying the turnkey PR services offered by larger agencies.  There’s a lot to be said for the integrated marketing approach – if you can afford it.

This year, increasing numbers of (even the bigger) companies will be looking at ’bigger bangs for their buck’.  To this end, Buzzwords will continue to offer traditional media relations programmes and online PR services together with specific offerings like article marketing, case study writing, newsletters (of course) – and even the odd annual report thrown in for good measure!

It’s all about flexibility and cost-effectiveness.  In times of dearth, agencies and consultants have to respond with services which will help our clients’ clients respond positively which in turn will help to pay our own rents. 

Here’s wishing you a Merry Christmas -  and, most of all, a prosperous New Year!

Buzzwords PR Manchester now on Facebook

Check out Buzzwords Limited on Facebook! 

 

New content on Buzzwords’ PR & Media Relations web page

This new page sets out Buzzwords’ PR stall!  Clients in Manchester, Cheshire and beyond can expect a broad range of PR services based on many years’ experience of B2B public relations.  In addition, there are résumés of Buzzwords’ various PR services including:

• ONLINE PR
• ARTICLE MARKETING
• CASE STUDY WRITING
• NEWSLETTER WRITING
• ANNUAL REPORT WRITING

Very soon, each of these services will link to its own web page.

Former PR client ‘Toastabags’ on Dragons Den

It’s always amazing to see someone you know on the box, so the appearance of former client Toastabags on tonight’s ‘Dragons Den’ was a complete surprise.  It was five years ago and a lot of water has gone under the bridge since then – but even so.  Well done to Guy Unwin for his persistence in the face of a million doubters.  I’d like to think that I played a small part in setting Toastabags on the road to success, although in truth, this product occupies such a deep niche that it could only be the blood and guts of the entrepreneur himself (stacking shelves in his local supermarket the year before we met) which has helped the product survive – and, hopefully, prosper with the £200K backing of one of the intrepid Dragons.

Article Marketing, Article PR or Article Submission?

Using articles to promote a company, its products, services or people is a time-honoured technique that easily pre-dates the Internet era.  What’s new about the online version of Article Marketing is the power it has to generate inbound links from the various online directories, e-zines, blogs and other websites that choose to reprint the article.

It hardly matters what term is used - Article PR, Article Marketing or Article Submission - it would seem that ‘Article Marketing’ has the most meaning and now appears to be the phrase of choice among the online community. The web is about information.  Websites are about content.  Matching the search engine optimisation (SEO) aspirations of webmasters with the search term hunger of surfers is what makes the world-wide-web go round.  Marketing is about satisfying a need.  So in glorious capitalistic technicolor, manipulating the online browsing market using Article Marketing is seen as a natural commercial progression. 

Google has decreed that websites with the most high quality inbound links will win the rankings race – and there’s no doubt that Article Marketing is a superb way of delivering this.  It’s not merely the sites to which each article is submitted that are worth a link.  It’s the reprints on other sites that can also create a kind of viral firestorm.

The best way articles can achieve this is with an eye-catching headline and brilliant content.  It helps too if the article is optimised along the lines of the sender’s link/landing page.  Of course, Article Marketing is hard work.  The quality of both writing and content can suffer when the sole purpose is to generate as many links as possible. 

Article Submission software has added to this.  The automated submission of articles of dubious quality to dozens, if not hundreds, of online article directories is a questionable practice which Google and other search engines try to overcome with the use of methods such as Latent Semantic Indexing (to identify meaningful content) and duplicate content penalties.   

Rewarding high quality articles makes plenty of sense when the search engines’ aim is to optimise the search experience.  Clogging the Internet with identical articles does nothing for anyone except the article sender whose website is given artificial ‘importance’ with strings of hollow links.

There’s a circular logic, nay justice, to all this which gives ‘white hat’ Article Marketing a moral symmetry that echoes the simplicity of intent behind articles published in ye olde print media.

Online PR beats the economic slowdown!

Apart from its primary function of spreading your organisation’s news, Online PR has the power to generate inbound links to your website and improve its search engine rankings. 

This has to be one of the most cost-effective ways of getting the most out of your marketing buck.  Not only does the world get to know about you and your business.  Your website can also bask in the reflected glory of dozens of new links which may ultimately brush the competition aside on the pages of Google and other search engines.   

If you also include the link building capabilities of article marketing in the Online PR mix – even though achieving results takes lots of hard work! – the immediate and longer-term rewards are as impressive as the relatively low levels of investment required to make sure your website earns its keep.

PR 2.0 and social media meet Buzzwords at Squidoo!

Buzzwords has taken another step into the PR 2.0/social media world with Squidoo! Check out these ‘lenses’:

http://www.squidoo.com/buzzwordsonlinepr
http://www.squidoo.com/buzzwordsarticlepr
http://www.squidoo.com/buzzwordsprmanchester

Online PR Manchester – There’s a new standalone page on Buzzwords’ website

At last!  A new page covering business-to-business Online PR can now be seen on Buzzwords’ website. (See the ‘About’ page on this blog for a direct link to the site.)  Tagged, rather catchily (!), ‘Online PR Manchester’, the new page is one of several new Public Relations pages which are being prepared.  

Online PR of course goes hand-in-glove with search engine optimization – and SEO copywriting in particular.  Apart from the immediacy of Online PR, its other main benefit is the number of inbound links it can generate for a site in a matter of days.  And even if you don’t have anything that’s earth-shattering on the ‘news’ front, Online PR portals will use most things that are informative and well-written – AND Online PR news releases hang around the web for ever!     

New PR Manchester & Cheshire page on Buzzwords’ website

Reflecting Buzzwords’ increasing focus on B2B PR clients based in Manchester, Cheshire and across the North West, you’ll find a new ‘local PR’ page on Buzzwords’ website (see: PR in Manchester & Cheshire on the PR & Media Relations page – there’s a direct link to Buzzwords’ website from the ‘About’ page of this blog).  This is the first of several new PR pages planned for the site which relate to the wide range of B2B PR services Buzzwords has provided over the years.

PR in Knutsford, Cheshire and Manchester

I’m approached fairly regularly by businesses in Knutsford and elsewhere in Cheshire and Manchester (Buzzwords is based in Knutsford!) who want to use PR to raise their profile.  In many cases, what they mean is ‘marketing services’ – and not PR, which has become an umbrella term for things like advertising,  direct mail and so on. 

That’s fine, of course.  Most PR practitioners handle a wide range of services other than pure public relations – or they ‘know a man who can’.  Exploiting local PR opportunities is one of the most cost-effective forms of publicity there is, so it makes sense to be constantly on the lookout for a juicy PR story. 

Companies with lots of employees have a ready-made source of human-interest stories which will very likely interest the local media.  Businesses with unusual new products, or directors who’ve been winning business or doing other unspeakable things in the far flung corners of the globe… all this makes for good copy. 

No business is without a PR story.  It may sometimes call for a bit more ‘drilling down’ into what’s going on with the company, its people, products and services.  Stories with a ‘local politics’ bias could ring a few bells – wrangling with the local council, for example, or inviting the local MP to do the honours at a special product launch or company anniversary.

Sometimes, of course, stories can be ‘created’ around things like sponsorship deals or charity events.  Local PR has many dimensions.  Whether you’re based in Knutsford, Cheshire or Manchester, it’s simply a question of sitting down and thinking through what opportunities are under your nose.

PR success for Manchester and Cheshire businesses

The PR scene in Manchester and Cheshire is highly competitive. 

PR agencies trying to secure for their clients those vital column inches or search engine rankings will be constantly trawling established and emerging media for ‘windows of opportunity’.  More than that, they’ll be having joined-up brainstorms to create newsworthy stories that will knock the competition ‘off the front page’!

Of course, this is all good news for the media.  One only has to look at the success of publications such as the Manchester Evening News, Cheshire Life and so on to gauge the vibrancy of the social and business scene.  No doubt their advertising departments flourish on the back of it.

As far as PR goes, it means that a certain level of strategic planning has to be involved.  In particular, for a PR agency’s campaign to succeed, it will need the active involvement of a senior person in the client company.  Without their strategic direction – and someone in authority to push through ‘on-message’ publicity – the PR agency’s job is impossible.

Of course, this isn’t applicable solely to local PR, but the intensity and sensitivities of local market conditions can play a major part in a story’s usability.  On the other hand, the opportunities for local PR to offset negative perceptions of a company’s activities or ‘massage’ local public opinion can be priceless.

The implications and influence of local PR go right to the heart of what public relations is all about, namely, managing corporate reputation.  Corporate social responsibility starts with a local dimension which may seem a million miles away from a company’s need to make profits.  No business exists in a vacuum, however, and every bit of information or news that leaves a company must be considered alongside the impact it will have on the local community, the workforce, suppliers and customers. 

 

Local PR for clients in Manchester and Cheshire

Local PR is a strange beast.  And I would guess the media in Cheshire and Manchester are no different from elsewhere in the UK.  Trying to win coverage in the local press (radio or TV) using traditional media relations methods requires a little more creativity than average. 

No point sending an editor a descriptive piece about your client’s range of products or services.  You’ll need real ‘human interest’ stories… you know the sort of thing: employee raises £X million for charity; ‘green’ credentials of X company demonstrated in marathon tree-planting exercise; employees decide to marry after 40 years working together in the factory etc etc. 

The problem is, of course, that these stories don’t come along every day of the week.  So that’s where the PR man’s black art of inventing hooks and angles comes in handy.  With certain clients, however, this can be like getting the proverbial blood from a stone.  A lot of this stems from a reluctance to air one’s dirty linen in public.  Will it make us look stupid /unprofessional/ etc the client asks???  What’s the point of all this anyway, they may say? 

The answer is that local PR stories must be part of a company’s wider PR strategy.  To give an example: sponsoring a Porsche driver who’s racing at a local circuit – especially if the driver happens to work for your company - would fit neatly with an outfit  that wanted to project a young, progressive and (possibly) technically-advanced image.   

In many ways, local PR is more challenging than straightforward media relations where the trade press will publish almost anything providing it’s relevant to that sector or industry.  Likewise with online PR publishers – except online coverage also comes with valuable links back to your website! 

Of course, local PR clients always ask the same question when you first start talking turkey: do you have good connections with local editors?   It may help to a small extent but, in general, you can’t make a silk purse out of a sow’s ear.   In other words, if the story is weak, there’s no point souring a perfectly good working relationship.

Mike Beeson has added a new page on local PR to the ‘PR & media relations’ page of Buzzwords’ website.

 

  

Annual Report Writing – PR for multiple audiences

I’m currently writing an annual report for a national organisation.  The number of elements and audiences to consider when writing an annual report are never-ending.

Not only does the copywriting have to be impartial and authoritative.  You also have to weave in mentions of corporate social responsibility, business risks, the past, the present, the future…

And all of this in a financial context that will tell audiences ranging from journalists to bankers to shareholders what the business is all about, who its people are, what their Key Performance Indicators and objectives are – and how far they’ve accomplished last year’s objectives.

There’s even a new consideration this year because of the introduction of electronic shareholder communications provisions in the Companies Act.  Writing a blog post like this comes as a little light relief after that lot! 

Social media and B2B PR

Is there a role for social media in the context of B2B PR?  Is PR 2.0 relevant in a hard-nosed B2B world where ‘wanting to be someone’s friend’ sounds, to put it mildly, slightly pathetic?  I read that FaceBook is overtaking MySpace in the social media stakes – but, when it comes to B2B, isn’t the mass market mechanism of social media irrelevant to the targeted world of  industrial marketing, financial PR, pharma etc?  Of course, we’re all consumers and potential customers of some company or other – but is the time-consuming activity of PR 2.0 cost-effective?  It’s difficult to know what the reality of all this actually is.  Few people would stand up and pour scorn on a trend that is highly successful in the mass marketplace.  If there’s any research out there, I’d love to know what the conclusions are!

Forget about PR – it’s Christmas!

With Christmas just a week away, PR is fading into the background as parties and planning for 2008 take over.  PR Week’s done its Review of 2007 – and a busy year it was too!  There was a time when people complained that Christmas was growing into a holiday too far – that it was stretching into a month off for most people and that the economy would suffer etc etc.  With more and more people working silly hours, Christmas is a good time to re-charge the batteries and get everything in perspective!  Have a relaxing time this Christmas.  Forget about PR and come back in January feeling like a new man (or woman), so to speak.

Blogs as a PR tool

A great addition to your PR armoury is a blog or two, optimized for the cuddliest keywords in your life.  Once you’ve established the blog, all you need to invest is a couple of hours twice a week to keep the momentum going with the search engines and to maintain your blog’s ranking.  

Even better, your blog can be cathartic: that is to say, you can get all those things off your chest that have been bugging you all week.  Far better than having a rant at a supplier or employee, cheaper than getting pissed and much safer than plonking someone on the nose.

From a SEO point of view, it may be beneficial to set up a blog which is linked directly to your website so you get all the SEO spin-offs and the added bonus that traffic is coming direct to your main website and not to your standalone blog which is a few clicks away at best.  http://wordpress.org  is the place to go if you’re interested in integrating a pro blog into your website.   

Buzzwords’ Online PR Packages

Buzzwords is launching various business-to-business PR packages in 2008 which will give clients based in Manchester and elsewhere in the UK a choice of how to achieve their PR aims in the most cost-effective ways possible.   

With Integrated Marketing thinking always to the fore, the packages will have online PR and media relations at their core.  This can then be overlaid with the other PR and copywriting services available from Buzzwords including link-generating services such as Article PR; online copywriting including  SEO and website copywriting; as well as online marketing services such as managing Pay-Per-Click campaigns and so on.

For details, call Mike Beeson MCIPR, on 01565 654023

The Role of Article PR

Article PR can play an important part in marketing your website and improving its search engine rankings. So what is Article PR?  Some people call it Article Marketing or even Article Submission.  Whatever you call it, Article PR starts with keyword-optimized articles – and that means you’ll need some sharp SEO copywriting.

Make sure your keywords are in the title of your article as well as in the first paragraph and what’s known as the ‘resource box’ at the end of your article which is basically a couple of lines about the author, the author’s business and the business’ URL.

All you do then is submit the article to the various online article directories in the format they require and in no time at all you’ll have generated some valuable inbound links to your website.  Google loves inbound links and they certainly help in the SEO stakes.  Write regular articles and submit them to the directories with Page Ranks of 5 or more and – hey presto! – success. 

 (More to follow on Article PR.)

Online PR and why it matters

The online PR phenomenon  starts with your news release – optimized to include your targeted keywords, of course.    It is then sent to online publishers and newswires who will distribute your information to the world. 

The most crucial aspect of all this is the inclusion of your website address in the release.  Not only will this drive visitors to your website and maybe increase the chances of making a sale or new business enquiry.  The release will also be taken up by a range of online publishers of news releases, newsletters and even blogs who are always hungry for useful and informative content.

The main benefit to you as the source of the release will be to create inbound links to your website which the search engines value as ‘votes’ for the popularity of your site and which they reward, eventually, with higher search engine rankings.

Buzzwords’ PR Services

Buzzwords provides online PR and media relations services on a monthly retainer-fee basis, primarily to small and medium-size companies looking for one-to-one business-to-business PR services. 

Much is written about online PR – but many people don’t have a clue what it is.  That’s hardly surprising because not many people understood offline PR when I was busy selling-in Buzzwords’ press relations PR services to companies in Manchester and north-west England throughout the 1980s and 1990s!

Online PR is pretty amazing in its speed, world-wide range and ability to promote both your website and your company.  Best results come from putting out information on a regular basis – and it stays around the web for ages!  It doesn’t have to be world-shattering news as long as it’s relevant to what you’re all about as a business.  It’s also important that the releases are optimized with your favoured keywords.  That’s because  you’re trying to increase inbound links to your website and improve its search engine ranking. 

Of course, you should also use online newswires to distribute your releases – and of course, you’ll have more success with editors if your release is well-written with newsworthy content.  Amid all this, it’s important to remember that the UK has a huge and vibrant offline media which allow for great targeting of information.  Combining this with online PR can produce impressive results.

Buzzwords’ PR clients

Buzzwords specialises in business-to-business (B2B) PR services for small to medium-size companies (SMEs).   Online PR can be used successfully for companies across all sectors.  Traditional press relations works better for manufacturing companies or those which have a wide range of products or services which are changing regularly.  Historically, the service worked best for those clients where personal contact was easiest ie. within a hundred miles or so of my Manchester base.  Today, geography is less important and Buzzwords combines online PR and offline PR  to great effect.

Bloggable PR

Easy does it on the PR blogging front.  Watch this space for all things PR… all in the interests of  ‘public elations’, as someone once said.